Roswell Park gets 'facelift' for 120th anniversary

Jan 4, 2018

Roswell Park Cancer Institute has ushered in the new year with a new name, logo and mission statement. The CEO of what is now Roswell Park Comprehensive Cancer Center says the rebranding focuses around the central principle and new tagline, "Unleashing the healing power of hope." This freshened-up identity also comes as the hospital prepares to celebrate its 120th anniversary with a series of activities throughout 2018. WBFO's Marian Hetherly talked about the changes with Roswell Park CEO Candace Johnson.