Vintage Jell-O wagon acquired by museum

Sep 20, 2017

A 113-year-old wagon that showcases what some call "America's Most Favorite Dessert" has made its way back to Western New York.

Credit Buffalo Transportation Pierce-Arrow Museum

A unique Jell-O wagon that was made in Rochester has been acquired by the Buffalo Transportation Pierce-Arrow Museum. It was discovered in a Louisana barn by Danielle Colby, the star of the HistoryChannel's "American Pickers."

Museum founder Jim Sandoro said the wagon left a distinctive footprint -- or shall we say a wheel track -- that went far beyond Western New York.

“This is a celebration of a return to a very important piece of history, of advertising history not only to Western New York but to the entire country,” Sandoro told WBFO.  

The turn-of-the-century wagon is in good condition, Sandoro reported.

“It’s all original paint, all original gold leaf lettering, it was called the “powdered ice cream at first. Even then they called themselves the ‘World’s Most Famous Dessert’.”

The wagon will be formally unveiled at a ticketed event on September 30. Colby is scheduled to the attend the event at the museum on Michigan Avenue in downtown Buffalo. Money raised at the unveiling will be used to preserve the wagon.

“In the future we might be able to take it on the road,” Sandro said.

He added that he’s pleased the latest acquisition will expose the 40,000 to 50,000 people who visit the museum each year to the history of Jell-O  which has its roots in LeRoy, a town in Genesee County that is home to what is believed to be the world’s only Jell-O museum.

WBFO's Terra Harter contributed to this report.