Western New York is already a popular destination for Canadian shoppers, but local tourism officials believe the region has greater potential.
Visit Buffalo Niagara President and CEO Dotty Gallagher-Cohen says a new study was designed to show local businesses who their Canadian customers really are.
"What we hope to do is take what's happening organically and devise some strategies to increase the frequencies and the lengths of stay of people who come here," Gallagher-Cohen said.
