It’s the best of times, it’s the worst of times. If you’re a cable or tv news network.
Fox News’ Republican debate last month, with 24 million viewers, was the ninth-most-viewed cable program. Ever. The other eight were college football games.
CNN is now staring a windfall in the face as it expects a record-breaking number of people to tune in for its debate.
“This is going to be huge for CNN,” says Billie Gold, vice president and director of programming research at Dentsu Aegis.