James Brown

Before coming to WXXI News, James spent a decade in marketing communications, while freelance writing for Rochester City Newspaper. While at City, his reporting focused primarily on arts and entertainment.

James cut his teeth in journalism as an associate producer and weekend assignment editor at WHEC-TV.

A Rochester native and an East High School graduate, James earned a Bachelor of Communications degree from Niagara University where he won awards for his poetry and resurrected the school’s radio station.

When you walk into Optimax, you instantly hear the buzz of people at work on millions of dollars’ worth of machinery.  

The Victor company is an optical manufacturer known for creating the lenses for the 2020 Mars rover. It’s tough to imagine people using these machines while high. But with legal recreational marijuana a real possibility in New York state, that’s something the folks at Optimax are thinking about now.