Buffalo Bills defensive end Mario Williams shows off new cereal -- MariO's

Sep 18, 2012

You've heard of Flutie Flakes and T.O.'s -- now there are MariO's. 

Buffalo Bills defensive end Mario Williams is the latest local sports star to have his own breakfast cereal.  Tops Markets is now selling the limited edition, honey nut toasted oat cereal.

All of the proceeds from the cereal will go to Roswell Park's Carly's Club.  Williams, appearing at the Tops store on Orchard Park Road in West Seneca Tuesday to launch the new cereal, talked about how cancer has touched his life.

Mario Williams talks about his new cereal to benefit Carly's Club
Credit WBFO News photos by Eileen Buckley

"It's pretty cool to be on a cereal box and being able to give back all the proceeds going to Carly's Club, but the biggest thing is not being on the cereal box just the opportunity and chance to give back to those who need help," said Williams. 

Mario Williams appears with Frank Curci, CEO of Tops Markets at Tops on Orchard Park Road, West Seneca, NY
Credit WBFO News photos by Eileen Buckley

"My father was actually diagnosed two years ago with colon cancer. so I definitely know what it is like to go through it and have a family member have cancer.  I'm just so excited and thankful to be here," noted Williams.

Carly's Club assists children and families facing cancer through a variety of programs. 

“MariO’s” is the latest athlete endorsed product from PLB Sports which has created products for some of Buffalo’s great athletes including Ryan Miller, Terrell Owens, Michael Peca, and Doug Flutie.

“We are thrilled to be able to partner with Mario and PLB Sports to have MariO’s on store shelves exclusively at Tops,” said Frank Curci, CEO of Tops Markets.

“Mario signing with the Buffalo Bills has been a popular move locally and we expect fans in Western New York will be eager to have a box of MariO’s on their breakfast table.”