NYS' oldest brew gets new image

Apr 12, 2019

The Genesee Brewery has done what they’re calling a “brand refresh” on some of their iconic products with new packaging.

Later this month, Genesee Beer and Genesee Light will roll out in new packaging that the company says showcases a more premium, quality image while maintaining the brand’s heritage.

“Our new cans pay homage to our heritage and reflect what we love most about Genesee" said Brand Director for Genesee, Janine Schoos. "Our history is right there in your hands with our birthdate, the barley stalk, that classic oval logo and of course bright red and blue. We’ve modernized the packaging with a fresh, new look to attract new consumers.”

Head of Corporate Relations Mary Beth Popp noted that last year, Genesee completed its $48.5 million renovation project in Rochester.

“This year, we’re investing in our Genesee brands and commercial business by rolling out new packaging, introducing a new tagline 'That’s How It’s Done' and connecting with new beer drinkers at venues like Watkins Glen International,” she said.

Genesee was established in 1878 and is New York State's oldest brewery.